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《Resource Development & Market》 2017-01
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Research on Perception of Food Authenticity,Brand Image and Satisfaction in Rural Tourism——A Case Study of Yuanjiacun Village,Shanxi Province

DU Ya-wen;CHEN Zhi-gang;LIU Dan;Tourism and Environment College,Shanxi Normal University;  
This paper adopted the method of structural equation,explored the dimension of food authenticity and built the perception of food authenticity,brand image and tourist satisfaction. The results showed that: 1The perception of food authenticity could explain from food,environment and service. 2In rural tourism,food authenticity had a positive impact on brand image,brand image had a positive impact on satisfaction,the perception of food authenticity had no significant impact on tourist satisfaction,brand image had a positive impact on behavior intention,tourist satisfaction had a positive impact on tourist behavior intention. In the conclusion,on the basis of the analysis,this paper put forward the promotional policy suggestions of tourism development in rural tourism.
【Fund】: 国家自然科学基金项目(编号:41671134);; 国家旅游局青年专家培养计划项目(编号:TYETP201452)
【CateGory Index】: F592.7;F327
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【Citations】
Chinese Journal Full-text Database 2 Hits
1 LI Tao;TAO Zhuo-min;LI Zai-jun;WEI Hong-yan;JU Sheng-li;WANG Ze-yun;School of Geography Science,Nanjing Normal University;School of Humanities and Social Science,Yancheng Institute of Technology;School of Tourism and Foreign Languages,Jiangsu Vocational and Technical Institute of Economics and Commerce;;The Research on Types and Time-Spatial Structure of Rural Tourism Attractions in Jiangsu Province Based on GIS[J];经济地理;2014-11
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【Co-citations】
Chinese Journal Full-text Database 9 Hits
1 WANG Tie;TAI Peng-fei;School of Geography and Tourism,Qufu Normal University;Center for Tourism Planning and Research of Qufu Normal University;;Spatial Differentiation and Its Influencing Factors of National Rural Tourism Destination in Shandong Province[J];经济地理;2016-11
2 JIANG Yanling;PAN Zhuo;PAN Meihan;Chongqing Institute of Science and Technology;Southwest University;;Spatial variation and strategic pattern optimization of operation efficiency of rural tourism in Chongqing[J];资源科学;2016-11
3 SHI Guang;;Spatial Distribution Characteristics of Tourist Spots in Shanxi Province[J];地理空间信息;2016-11
4 FENG Yun;WANG Ping;Qiannan Normal University for Nationalities;;An Analysis of the Development Mechanism of Rural Tourism in Ethnic:A Case Study of:Jiudaoshui Scenic Spots in Zheng'an County[J];贵州民族研究;2016-10
5 Zhang Yan;Behalf Huiru;City College of Tourism And Management, Zhejiang Gongshang University;;Folk Classification of Accommodation[J];江苏商论;2016-10
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7 Wang Xinyue;Hou Juanjuan;Department of Tourism Management College, Ocean University of China;Ocean Development Research Institute,Ocean University of China;;Spatial Distribution Features and Influence Factors of Rural Leisure Tourism Destinations in Shandong Province[J];地理科学;2016-11
8 He Xiaorong;Hu Qiangsheng;Min Jiang;;Reconstruction of Development Model for Cultural Heritage Tourism in the Context of Climate Change[J];南京社会科学;2016-09
9 WANG Jian-ying;HUANG Yuan-shui;YE Xin-cai;College of Tourism,Huaqiao University;;Layout Optimization of Rural Tourism Scenic Spots Based on Accessibility and Recreational Pressure[J];地理与地理信息科学;2016-05
【Secondary Citations】
Chinese Journal Full-text Database 10 Hits
1 PAN Jing-hu;LI Jun-feng;College of Geographic and Environmental Science,Northwest Normal University;;Analysis on Spatial Structure of A-Grade Scenic Spots in China Based on Quantitative Geography Model[J];经济地理;2013-09
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3 YU Zhonglei;YANG Xinjun;YANG Tao;College of Urban and Environmental Sciences, Northwest University;School of Geography, Beijing Normal University;School of Tourism and Geography Science, Huanggang Normal University;;Exploring conditions, determinants and mechanisms of rural households' adaptability to tourism development: A case study of Jinsixia in Qinling Mountains[J];地理学报;2013-08
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