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《Resource Development & Market》 2017-01
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Study on Rural Tourism Satisfaction Influence Mechanism of Concentrated Destitute Areas of Empirical——Taking Fenghuang and Zhangjiajie in Wuling Mountain Area as an Example

HUANG Weiab;MENG Feib;Bai Xueqina;Yi Xiaoxiaoa;Jishou University The Cultural Industry Research Center;Jishou University Business School;  
The development of poverty concentrated destitute areas,was of vital importance to achieve our 2020 strategic goal of comprehensive well- off. In recent years,the development of rural tourism presented a series of new features,in- depth understanding of the factors that affected the satisfaction of tourists in recent years,would contribute to the rapid development of rural tourism and the realization of the area of poverty. This paper based on the American customer satisfaction index model in Wuling Mountain Area of Zhangjiajie and Phoenix as an example of empirical research,the results showed that the tolerance of the current participation in rural tourism tourists generally held high,most of the tourists because of the early expectations were not high,so popular on the current rural tourism satisfaction,rural tourism supply side should not be false propaganda,because the tourists expectations and disappointment and complain,in addition,the supply of rural tourism should accelerate to enhance the quality of rural tourism,as far as possible to increase the value of the content of rural tourism,and the establishment of tourist complaints mechanism,so as to realize the real- time monitoring of rural tourism and continuous optimization.
【Fund】: 教育部人文社科研究青年基金项目“武陵山片区乡村旅游发展动力机制及优化策略研究”(编号:16XJC630003);; 湖南省社科基金重点项目“湖南武陵山片区乡村旅游开发管理模式研究”(编号:14ZDB014);; 湖南省生态旅游重点实验室开放基金项目“湖南新型城镇化与生态旅游发展互动研究”;; 湖南省科技厅软科学基地武陵山片区区域发展研究中心项目“张家界乡村旅游满意度影响因素实证研究”(编号:2016ZX001);; 湖南省研究生科研创新项目“大湘西地区乡村旅游发展动力机制及优化策略研究”(编号:CX2016B614);; 国家级大学生创新创业训练计划项目“湖南武陵山片区乡村旅游精准扶贫调查与绩效评估”(编号:201610531003);; 吉首大学人文社会科学研究项目“大湘西乡村旅游业多利益主体博弈及协作机制研究”(编号:16SKY014);; 吉首大学自然与文化遗产基地研究项目“大湘西文化遗产资源禀赋与文旅产业优势的转换路径研究”(编号:16JDZB074)阶段性成果
【CateGory Index】: F592.7;F327
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