Study on Rural Tourism Satisfaction Influence Mechanism of Concentrated Destitute Areas of Empirical——Taking Fenghuang and Zhangjiajie in Wuling Mountain Area as an Example
HUANG Weiab;MENG Feib;Bai Xueqina;Yi Xiaoxiaoa;Jishou University The Cultural Industry Research Center;Jishou University Business School;
The development of poverty concentrated destitute areas,was of vital importance to achieve our 2020 strategic goal of comprehensive well- off. In recent years,the development of rural tourism presented a series of new features,in- depth understanding of the factors that affected the satisfaction of tourists in recent years,would contribute to the rapid development of rural tourism and the realization of the area of poverty. This paper based on the American customer satisfaction index model in Wuling Mountain Area of Zhangjiajie and Phoenix as an example of empirical research,the results showed that the tolerance of the current participation in rural tourism tourists generally held high,most of the tourists because of the early expectations were not high,so popular on the current rural tourism satisfaction,rural tourism supply side should not be false propaganda,because the tourists expectations and disappointment and complain,in addition,the supply of rural tourism should accelerate to enhance the quality of rural tourism,as far as possible to increase the value of the content of rural tourism,and the establishment of tourist complaints mechanism,so as to realize the real- time monitoring of rural tourism and continuous optimization.
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