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《Resource Development & Market》 2018-01
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Management of Cultural Heritage and Image-building of Grassland Heritage about Tourism Destination——Based on Analysis in Yuanshangdu of Tourist Cognitive Image

WANG Ya-feng;WU Tie-hong;ZHENGCHEN Rou-yu;ZHANG Yi-wei;History and Tourism Culture College,Inner Mongolia University;Faculty of Science College,University of British Columbia;  
Inner Mongolia was completely inherited and retained the grassland culture and cultural relics,as a representative of the prairie culture heritage,this paper collected the tourists travel text in Yuanshangdu site. Using the content analysis method,ROST CM6 high frequency analysis method and the NET DRAW co-occurrence relation network analysis method to analyze the management of cultural heritage and the image-building of the grassland heritage about the tourism destination. This paper put forward the significance to strengthen the management of cultural heritage of grassland tourism destination. The results showed that the virtual reality technology was took to realize the significance of heritage site and reshape tourism image,which was only to do a good job in cultural heritage management,could realize the tourism destination image restoring. At present,the environmental protection was an important part of tourism image-building,because of the weakening of management about the tourism ruins,it effected the identify impact of the tourists cognitive image,heritage about the tourism destination needed to be related integration,heritage managers through the protection and inheritance of grassland cultural heritage to promote the development of heritage tourism.
【Fund】: 教育部人文社科青年项目(编号:14YJC850011);; 内蒙古自然科学基金项目(编号:2115MS0406)资助
【CateGory Index】: F592.7;G127
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