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《Resource Development & Market》 2018-03
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Evaluation of Tourist Satisfaction Degree of Catering Service Quality in Rural Tourist Destinations——A Case Study of Yuanjiacun Village in Shaanxi Province

YANG Yan-feng;College of Urban and Environmental Sciences,Northwest University;Research Center of Modern Enterprise of School of Business,Xi′an University of Finance and Economics;  
Village cuisine was an indispensable part and main attraction of rural tourism.At present,the rural tourism market was in a serious homogenization of competition.How to improve the tourist satisfaction for rural catering service was an urgent topic.Based on analysis of impact factors on tourist satisfaction degree of rural catering service,this paper built the evaluation system comprised by 3 layers,6 elements and 34 indexes.By use of this evaluation system,based on random sampling questionnaire and IPA analysis,this paper illustrateds by case of Yuanjiacun Village and researched the importance of various indicators,the actual performance gap and the degree of satisfaction.Then the IPA quadrant was used to clarify the characteristics and concern of superiority area,focus area,opportunity area and maintenance area in the field of catering service in Yuanjiacun Village.At last,some improvement strategies were put forward to promote the tourist satisfaction on catering service in Yuanjiacun Village.This paper provided a method to evaluate the tourist satisfaction of catering service in rural areas,which provided theoretical basis and decision reference for the improvement of rural catering service quality.
【Fund】: 国家自然科学基金项目“社交媒体下景区危机信息扩散及时空效应研究”(编号:41401639);; 陕西省社会科学基金项目“陕西省旅游经济发展与生态文明建设共生模式研究”(编号:2015D002);; 陕西省软科学项目“秦巴山区乡村旅游农户生计方式对生态环境感知的影响研究”(编号:2017KRM161)
【CateGory Index】: F327;F592.7;F719.3
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