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《Resource Development & Market》 2018-03
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Study on Factors and Mechanism to Tourist Satisfaction in Traditional Tourism Village——Taking Xijiang Qianhu Miao Village as a Case

YANG Jun-hui;PAN Qiu-ling;XU Dong-ping;School of Tourism,Xi′an International Studies University;School of Civil Engineering and Architecture,Xi′an University of Technology;  
The rural tourism could be divided into three types,such as the suburban,the scenic spot,and the traditional village.The influence factor and the formation mechanism of the tourist′s satisfaction in the three types were different,so it was necessary to study the satisfaction in different rural tourism.Taking Xijiang Qianhu Miao Village as a case,this paper analyzed the influencing factors and mechanism of tourist satisfaction in the traditional tourism village by structural equation model.The results were as follows:The humanities environment,tourism attraction and tourism facilities were the factors of tourist satisfaction in the traditional tourism village.And there was no significant association between the evaluation of independent variable and the weight of factors to tourist satisfaction.This paper provided the references to the promotion of tourist satisfaction and tourism sustainable development in rural tourism community.
【Fund】: 国家自然科学基金项目(编号:41601174);; 陕西省教育厅科研计划项目(编号:17JK0628、16JK1757);; 西安外国语大学科研项目(编号:17XWA04)阶段性成果
【CateGory Index】: F327;F592.7
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