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《Resource Development & Market》 2018-03
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Research on Evaluation System of Tourist Perception of Military Reclamation Museum Based on Factor Analysis——A Case Study on Museum of Xinjiang Bingtuan Army Reclamation

ZHANG Chun-xiang;Institute of Political Science and Law,Shihezi University;  
With the rapid development of military reclamation tourism in Xinjiang,museum-tourism product became one important development mode and showed the strong growth trend.It was necessary to build an evaluation system of the tourist perception of military reclamation museum products,so as to enhance the management of military reclamation tourism products.This paper selected the museum of Xinjiang Bingtuan Army reclamation as an example through which the tourists′perceived values of such military reclamation museum products were analyzed and verified.By reviewing the domestic and foreign research on the evaluation system of the tourist perception,this paper analyzed the influence factors of museum visitors perception and constructed a multi-level index evaluation system of tourist perception of military reclamation museum products.Based on the theory of factor analysis,this paper employed the questionnaire survey for data collecting and adopted SPSS for factorial analysis to calculate the factor loading matrix.Through the factor analysis,four tourist perception evaluation factors were extracted——culture dimension,tangible dimension,communication dimension,convenience dimension,which could identify the main influence and the influence degree of military reclamation museum products,and it also had guiding significance for the development and management of such tourism products.
【Fund】: 国家社会科学基金项目“新疆屯垦文化遗产保护与旅游发展协同研究”(编号:16CGL028)
【CateGory Index】: F592.7;G266
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