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《Management & Technology of SME》 2019-01
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Problems Existing in the Development of Domestic O2O Industry in China and the Countermeasures

SHENG Ze-tao;FAN Yong-xiang;LIU Shan-shan;School of Management, University of Sanya;  
At present, there is a huge gap between the development level of domestic service industryand the needs of employers in China. One of the important causes of this phenomenon is the information asymmetry between domestic workers and the needs of employers. The domestic O2O enterprises have solved this problem through internet technology and realized fast and effective docking between supply and demand.Therefore, in recent years, the domestic O2O enterprises in China have developed rapidly. However, with the rapid development of domestic O2O industry in China, there are also a lot of problems, which seriously hinder the development of domestic O2O industry. Domestic O2O industry needs to recognize and solve these problems.
【Fund】: 海南省2017年省级大学生创新创业训练计划“家联邦家政服务网络科技平台”(2017244);; 三亚学院校级项目USY创新创业特色教育体系研究(SYZX18-05)
【CateGory Index】: F719.9;F724.6
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