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《Journal of Zhengzhou Textile Institute》 2002-01
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Understanding Trust in Strategic Alliance

DU Yi ding,LIU Yi (Xi'an Jiaotong University,Xi'an 710049,China)  
Strategic alliance is a very important organizing form of evolution stratagem of firms and is a hot theme among management theorists. But many firms are discovering that trust plays an important (often dominant) role in successful alliances, and managers often cite lack of trust as a key reason for failed alliance. This paper attempts to deepen our understanding of trust by analyzing the definition, effects and forms of trust in strategic alliance,and also shows how partners can proactively manage an alliance relationship in order to develop trust.
【Fund】: 国家自然科学基金项目 (70 0 72 0 2 2 )
【CateGory Index】: F273.7
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