Full-Text Search:
Home|About CNKI|User Service|中文
Add to Favorite Get Latest Update

Influence of Packaging Colors on Consumption Psychology

ZHANG Tian-tao(Jiangxi University of Science and Technology,Ganzhou 341000,China)  
Relation between color's emotional characteristic and consumers' psychology was expounded.The relation between goods' packaging colors and consumption psychology was discussed.It was emphasized that colors design have important effect on package's visual communication.
Download(CAJ format) Download(PDF format)
CAJViewer7.0 supports all the CNKI file formats; AdobeReader only supports the PDF format.
©CNKI All Rights Reserved