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Literature review on competitive advantages of civil aviation industries

YANG Shenggui;XU Chang;YANG Mengmeng;School of Airport Engineering and Management, Civil Aviation Flight University of China;Chengdu Soft Innovation Intelligence Association;School of Economics and Management, Civil Aviation Flight University of China;  
Competitive advantage is one of the core contents of strategic management research, which is the motive force and source for the sustainable survival and development of enterprises. The competitive advantage of the civil aviation industry is the result of the comprehensive action of the internal resources, capabilities and external market environment of the operating entities, and finally brings a high level of profits and market share to the operating entities. This paper sorts out and summarizes the research on the competitive advantage of civil aviation industry from three aspects: source, evaluation and promotion strategy. The research findings are as follows: the definition of competitive advantage is not clear enough, and there is a lack of widely accepted definition of competitive advantage; there are abundant research achievements on the competitive advantage of civil aviation industry, but the research objects are mainly focused on airlines, the research content of airports, general aviation companies and other operating entities is very little; it doesn't form a system for the research on the competitive advantage in civil aviation industry, the results of qualitative research are relatively rich, but the results of quantitative research are not only lacking in quantity, but also not in depth research.
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