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From Spiritual Politics to Life Politics: Power Technology Analysis of Big Data Freedom Crisis

ZHANG Yi-zhe;School of Marxism, Shanghai Second Industrial University;Fudan University China Institute;  
Big data has exacerbated the freedom crisis of human survival. However, the freedom crisis of big data does not stem from the spiritual politics of big data. Freedom is essentially a social relationship. The freedom crisis can be truly clarified and solved only when it goes deep into social relations. Following Marx's historical scientific logic and examining from the perspective of life politics of capital power can be closer to the internal essence of big data freedom crisis. Capital power is expressed as big data power under the digital production mode. Its essence is that capital realizes the comprehensive monitoring of individual life through the use of digital technology, then transforms individual life into useful materials for capital proliferation, and rationalizes its own behavior by using technological progress, so as to reshape the pattern of life politics. The discipline strategy or power technology produced for capital proliferation points to individual life, and capital proliferation is the ultimate goal of capital power technology in the digital era through life control.
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