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A Study on the Multi-Agent Simulation of BBS Public Opinion Evolution Based on the Theory of Opinion Leaders

Guo Yongchen;Shen Yang;Ma Jing;College of Economics and Management,Nanjing University of Aeronautics and Astronautics;  
Based on the theory of opinion leaders,using Multi-Agent Modeling method and the NetLogo simulation platform,through the analysis of network public opinion,behavior and attributes of participants in the realistic environment of the BBS are studied,the agent is extracted and the interaction rules are constructed,the simulation program of BBS public opinion evolution is developed,the evolution process of BBS public opinion is simulated,the effectiveness of the theory of opinion leaders in the BBS public opinion evolution is discussed,and the relevant management suggestions are given at last.
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