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EFFECT OF THE SYMBOLIC MEANING OF URBAN SCULPTURE LANDSCAPE ON RESIDENTS' PLACE ATTACHMENT TO NEW URBAN DISTRICT:A CASE STUDY OF ORDOS KANGBASHI DISTRICT

YIN Duo;WU Tie-hong;TANG Wen-yue;LIN Fei-fei;College of History and Tourism Culture, Inner Mongolia University;School of Tourism and Urban Management, Jiangxi University of Finance and Economics;  
With the globalization and urbanization, the increasing generation of the new urban district contributes to the urban space evolution and placeness reconstitution. This paper tries to identify the relationship between symbolic meaning of urban sculpture landscape and residents' place attachment and it will take Kangbashi district in Ordos, which is a typical new urban district in China, as case study area. Genghis Khan public sculptures located in Kanbashi would be a symbolic urban sculpture landscape when carrying on the study. By using the exploratory factor analysis of SPSS and the Structural Equation Modeling(SEM)of AMOS, this research follows a quantitative research methodology. A self- administered questionnaires were distributed to a total of 540 residents in October 2012 and January 2013. After eliminating incomplete and non-valid responses, 494 questionnaires remained to be analyzed. The result indicates that:(1)Symbolic effects of the urban sculpture landscape can be divided into three dimensions: local culture, political meaning and emotional meaning.(2)Residents' place attachment of new urban district can be demonstrated in two dimensions: place dependence and place identity.(3)The results of Structural Equation Model show that the symbolic meaning of urban sculpture landscape will influence residents' place dependence and this will help to mediate the effect of residents' place identity.
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