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Analysis on the Current Situation of Nang Industry Development and Brand Construction in Xinjiang

ZHANG Wen;GUO Qiang;MA Yuan;Intellectual Property Service Promotion Center of Xinjiang Uygur Autonomous Region;  
Nang is a special food in Xinjiang.It has a long history and rich cultural background.It is also an important part of China's traditional food culture.At present,Xinjiang has formed a good pattern of industrialization and specialization of Nang production.The base,scientific research,processing and market have developed steadily,and the Nang industry has become one of the characteristic industries in Xinjiang.This paper puts forward some suggestions on promoting the development of Nang industry and Nang brand in Xinjiang,but this paper does not put forward any suggestions on further promoting the development of Nang industry and Nang brand.
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