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Research on the Niche Strategy of Innovation in Complex Products and System

ZHANG Mi-er,TIAN Dan (School of Management,Dalian University of Technology,Dalian 116023,China)  
The research aims at finding effective approach for independent innovation in complex products and systems(CoPS) of Chinese enterprises.Therefore,the typical case of innovation in CoPS is studied,and the results suggest that niche strategy plays an important role in independent innovation of the field.Mean while,the mechanism of CoPS innovation based on niche strategy is analyzed and the model is constructed.The studies show that as Chinese enterprises are inferior to competitors in technology position,niche strategy is the effective approach to independently developing CoPS with large-country effect in China.
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