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Discussion on the Strategy of Visual Communication Design in the New Media Environment

DU Yang;College of Humanities & Information Changchun University of Technology;  
At present, big data, Internet and other technologies have been widely used, various new media have emerged,the public can quickly obtain information from a variety of channels, and their aesthetic preferences have also undergone great changes. In this environment, visual communication design should break through the limitations of traditional thinking, optimize and integrate various visual elements to achieve design reform and innovation, and promote the development of visual communication design in the direction of science and technology and personalization on this basis.Based on this, this paper summarizes the new media environment, analyzes the specific impact of the environment on visual communication design, and puts forward strategies to transform the design concept, strengthen dynamic effects,increase multi-sensory content design, and use iconic symbols in visual communication design, in order to better show the practical value of visual communication design.
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