Full-Text Search:
Home|About CNKI|User Service|中文
Add to Favorite Get Latest Update

On Market-niche Strategy

MA Jian-jun,LI Xin-chun(School of Management,China University of Mining Science,Xuzhou 221009,China)  
Market-niche strategy is a irreplaceable marketing strategy which is to fully satisfy the demand of the special customer group covering customer,competition,and enterprise strength.It is an important choice of small enterprises or those who prefer to fill a market vacancy.With the coming of the time characterized by personalized customer demand,the competitive pressure from the global buye market calls for a thorough consideration of this marketing strategy from vavious perspectives.
Download(CAJ format) Download(PDF format)
CAJViewer7.0 supports all the CNKI file formats; AdobeReader only supports the PDF format.
©CNKI All Rights Reserved