Social Responsibility of Cultural Industry:Holistic Supermarket Experience Design for Older Customers in China
Yin Yuanyuan;Qiu Song;
Since 2000, China's cultural industry has developed rapidly. Many scholars have discussed the connotation of cultural industry social responsibility and how cultural enterprises should fulfill their social responsibility. However,there is a paucity of study has expored cultural enterprises' social responsibility from the perspective of global aging challenge. This study provides a case study of how the cultural industry can improve the social issues that global ageing brought to China through the product and service. It investigated difficulties and challenges that older customers face in a supermarket environment in China, to provides inspiration and evidences for designers to improve supermarket environment and service design from a holistic shopping experience design perspective.